I've heard it a million times, "I can't start a blog, I don't know how." I decided to write a simple how-to for helping people start a new blog.
1) Write about what you know
There are no boundaries. There is no ideal word count. You don't need to try to find your niche. Don't write for a particular audience. All of these things will find you. If you can't find your voice, just pretend you're writing an email to a friend. If you're 70 years old, make that a letter to a friend. There's no excuse why blogging isn't for you. Blogging is self-expression in public. It is a place for exhibitionism. Sometimes, your commenters and followers may affect what you choose to publish. This is ok. Your blog will change as you do. Don't try to force yourself into your blog. Let it flow with you throughout your journey.
2) Engagement is everything
Build your brand and interact with your readers through Facebook and Twitter. Whatever you are writing about, someone will be interested. From your brand's perspective, share and discuss with your people. They want nothing more than to talk to you. You're famous and they are your adoring fans. As long as you're accessible, it's ok to be the leader of your brand. Trolls will try to cut you down, but as long as you are honest, you will get what you desire. If you are old, engaging with readers will teach you how the internet works.
3) Guest post
If your goal is to build a following and increase readership, writing a post for someone else's blog is a great way to find new readers. This is especially effective if your blog is related to the blog you guest post for. The readers of the other blog will see your byline and check out your page if they like what they see.
4) RSS Feed
Have a box on your blog where readers can type in their email address to be sent automatic updates whenever a post is published. This way, they don't need to remember to check your url hoping for new content. In a world where Facebook status updates and Twitter scrolls at lightspeed, your followers will never miss a post.
5) Answer comments
If readers took the time to write to you, respond thoughtfully. Trolls will write nasty things. If you choose to respond, don't write anything that will get you in trouble in court or that will make your mother blush.
6) Title provocatively
Your title doesn't have to be descriptive of the post. It is a call to action saying CLICK ME! Good titles take time to write at first. Bounce ideas off of a friend. A brilliant post means nothing if your readers never got past the bad title.
Write a post, put it on Blogger, and watch your community grow.